How BD's Interventional business sells, and where we see opportunity

Americas / U.S. Interventional. Working hypotheses for BD to correct, built from BD's Global CRM material, the October 7 workshop and the September 23 assessment of the Americas environment.

Our hypothesis

The revenue engine

AcquireAdopt and growFriction BD reportedFriction we expect

Each dot is a customer moving through the engine; dots slow where friction is reported or expected. Click a stage for the process, the people, the job to be done, the friction, our solution and how it lives in Salesforce today.

Under the engine, and across it

In the first releaseReviewed for dependenciesLater, preserved as iscX Revenue OS, oursDarker where a process touches the stage more

The green band is ours and runs under every stage. The nine lanes are BD's processes: click one to see what it is, who owns it, what runs it today and whether it is in the first release. They are the dependencies Align reviews; only the journey priorities are redesigned.

congruentX working tool for BD review. Group process applications are congruentX hypotheses; BD-reported friction and assessment counts are labeled.BD_Interventional_Process_Explorer_v1.3